Our Ethos
It's a commonly known fact that the processor in your phone is more powerful than the computers that landed humanity on the moon. The incredible engineers of that era put everything they could into making full use of the computing resources available to them because they were so expensive and heavy. Nowadays, we are spoiled by the vast amounts of memory we have, so we don't need to put as much focus into efficiency, and can simply rely on the hardware to do it fast.
Cheese - Hear us out...
Rory Sutherland speaks of a business case study involving the necessity of the rind in the cheese making process. After several years, it was then marketed with the rind off, and it was considered more premium. A few more years later, it was sold again with the rind on, and it was marketed as "authentic". This loop of perception of technology and cultural demands is one that can be recognised in many industries, and we are beginning to see it happening in the world of technology.
History Repeating
We've seen this time and time again - even very recently, in the new world of Artificial
Intelligence (AI). Just this year, Deepseek transformed the AI landscape that was
previously dominated by far more established companies - shaking the market up, making
it more efficient and affordable.
Join us in following this trend, and rewrite the fundamentals of how software and
hardware interact, from the ground up.
Our Mission
When software is allowed to grow too big, it becomes unmanagable, and starts to make the hardware seem slow. This triggers a push to make faster hardware, but this raises costs too! Can you imagine how fast, efficient, performant, and cost-effective a system could be if we paired fast modern technology with the old style of efficient thinking? This is our mission. Will you be a part of it?